A brand created from a combination of academic research and the innovation that cannabis brought to the world of cosmetics and medicine. The goal was to create an OTC product with medical indications that have the ability to provide solutions to problems such as psoriasis, atopic dermatitis, etc. This is a Canadian company that collaborated with Israeli researchers whose goal was to bring news to the world in this field. Our journey began with the determination of the name GEO LAB which means the geological laboratories – the source of the soil that allows plants with medicinal properties to develop – cannabis is one of them. In the branding process, we developed packaging for the Brand Style product line, a dialogue language with consumers that will suit different countries and can be adapted locally. You are invited to be impressed!