A project of the Horowitz Group in the Galil Yam neighborhood in Herzliya – a neighborhood that at the time of the branding began to develop and many entrepreneurs offered residential alternatives. Because of this, it was necessary to highlight the differentiation. The architectural design along with the branding allowed the project to be unique. Whoever created the project needed a real muse that would bring a new living experience. As a result of this living experience, the project offers a solution for every situation in which the tenant finds himself. It offers moments of experience for every need. The branding of the project aimed at affordable luxury and the colors touched the dream of the good life. A look at the project video makes it possible to understand the whole story.